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GroundForce · For pest companies doing $400K–$700K

Referrals got you here. Google gets you the next truck.

GroundForce is the marketing foundation for new and growing pest control and wildlife companies. A website that books inspections, a Google Business Profile that shows up in the map pack, and reviews that pile up while you're out on routes.

NPMA, National Pest Management AssociationGoogle PartnerIndustry Specialists
$400K–$700K / yr 3-month start, then month-to-month $0 setup
Reporting you can read

Get more calls, booked jobs and recurring plans.

We build marketing systems that turn pest control searches into booked jobs, then show you exactly where every one came from in one simple monthly dashboard.

Client performance dashboard

Sample · $1M/yr pest company · June
New leads168▲ 14% vs May
Cost / lead$45▼ 11% vs May
Jobs booked92▲ 16% vs May
Plans signed58▲ 19% vs May
New annual revenue$40,670▲ 5.4x ad spend
ChannelLeadsCost / leadSpendShare
AI SEO + GEO38OrganicIncluded23%
ChatGPT / AI search10OrganicIncluded6%
Google Maps pack34OrganicIncluded20%
Google Ads34$95$3,23020%
Local Services Ads30$70$2,10018%
Meta ads22$100$2,20013%
Total168$45$7,530
Sample report with illustrative numbers for a typical $1M/year pest control company. 92 of 168 leads booked (55%): 58 recurring plans at $45/month ($540/year) plus 34 one-time services at $275. Your dashboard shows your own calls, forms and jobs.
Every call and form trackedKnow which channel, page and town each lead came from.
AI search includedSee how often ChatGPT, Gemini and AI Overviews recommend you.
Cost per lead and per jobSpend goes where booked jobs come from, not where clicks look good.
Sound familiar?

Word of mouth works great, until the phone goes quiet.

You built your company the right way. Good service, happy customers, referrals from neighbors. But referrals don't scale, and they don't show up on a schedule.

Swarm season hits and you're slammed. Winter comes and the board goes empty. Meanwhile a homeowner two streets over just found rodent droppings in the garage, searched "exterminator near me," and called whoever showed up first on Google. It wasn't you.

Invisible on Google

Not in the map pack for "termite inspection" or "pest control near me" in your own town.

A DIY website

Looks fine to you. Doesn't give a worried homeowner a reason to call.

Too few reviews

Happy customers who never got asked. The competitor with a wall of five-star reviews wins the click.

No idea what works

Calls come in, but you can't tell which came from Google and which from a yard sign.

What you get

Six systems that build your lead foundation

Everything a growing pest company needs to get found, get trusted and get the call, run by one team that only works with pest and wildlife companies.

01

High-converting pest control website

Built to turn visitors into booked inspections. Clear service pages for general pest, termites, rodents, mosquitoes and wildlife, click-to-call on every screen, and copy written for your town. Your website is your online truck.

02

Hosting, maintenance & updates

We host it, keep it secure and handle website updates. New service area, seasonal mosquito offer, new photo of the crew: send it over and it gets done.

03

Local SEO + Google Business Profile

We optimize your Google Business Profile, post to it regularly and tighten your local SEO so you start showing up in the map pack where pest calls actually happen.

04

Review generation automation

Every finished job triggers a review request automatically. No more remembering to ask. Your star count grows while your techs keep running routes.

05

Call & form tracking

Every call and form lead is tracked back to where it came from. You'll know whether that rodent job came from Google, your profile or your website.

06

Monthly reporting

A plain-English report every month: calls, leads, rankings and what we're doing next. No jargon, no 40-page PDFs.

Realistic timeline

What the first 90 days actually look like

No overnight promises. Here's how a GroundForce launch typically rolls out. SEO takes 90 days minimum to show movement, which is why every program starts with a 3-month term.

Month 1

Build the foundation

Strategy call with Jason, then your high-converting website, Google Business Profile optimization, call and form tracking, and review automation go live.

Month 2

Get found locally

Regular Google Business Profile posting and local SEO work kick in. Fresh reviews start stacking up from your recent jobs.

Month 3

First real movement

This is typically when rankings start to move. Your monthly report shows where calls are coming from and what we're doubling down on.

Month 4+

Month-to-month

After the first 3 months you go month-to-month. Stay because it's working. Cancel any time with 30 days' notice.

Who it's for

GroundForce is built for owners like you

If you're doing $400K to $700K a year and you're ready to stop relying on referrals alone, this is the place to start.

  • You run a pest control or wildlife removal company doing $400K to $700K a year
  • Most of your work comes from referrals and repeat customers
  • Your website is outdated, DIY or missing
  • You want more recurring pest plans, termite inspections and rodent jobs from Google
  • You'd rather be in the field than learning marketing at 10 p.m.
  • You want one team to call, not three vendors
Proof

What a strong foundation can do

Real results from pest companies we work with. Every market is different, and results vary.

01

From 8th to 3rd within 3 months

Southwest Pest & Weed Solutions in Rio Rancho, NM moved from 8th to 3rd in their local area within 3 months.

02

Website traffic from 3 to 455

Covenant Pest Services in North Atlanta went from 3 to 455 website visits within a month.

"Jason at Pestpeak has been amazing to work with. They brought our vision to life with a new revamped website. We have had way more leads come in and sign up."

Aaron HarperKnockout Pest Control · Google review

"I would recommend him to anyone looking for a wildlife or pest control website... Not many marketing agency actual take the time to write up custom content for your site."

Yamil MoyaWestern Wildlife Control · Google review
Room to grow

Outgrowing GroundForce is the goal.

When you're past $700K and ready to add Google Ads, Local Services Ads, full AI SEO and database reactivation, HiveSurge is the next step. Talk to Jason about when it makes sense.

Pricing

Pricing depends on your market.

Book a call and Jason will walk you through it. There's no setup fee, and every program starts with a 3-month term, then goes month-to-month.

What our clients say about us

Suzy Rayner, Valkyrie Pest Solutions

Suzy Rayner

Valkyrie Pest Solutions

Michael Medina

Michael Medina

Clearview Pest Control

Matthew Pasquale, Salty Dog Pest Control

Matthew Pasquale

Salty Dog Pest Control

FAQ

GroundForce questions

How much does GroundForce cost?
Pricing depends on your market. Book a call and Jason will walk you through it. There's no setup fee.
Do I need a new website to start?
A high-converting pest control website is part of GroundForce. On your strategy call, Jason will look at what you have now and explain what we'd build so your site actually turns visitors into booked inspections.
How long until I show up higher on Google?
SEO takes 90 days minimum to show movement. Your Google Business Profile, website and review automation are set up in the first month, and rankings typically start moving around month 3. Every market is different, so nothing is guaranteed.
Am I locked into a long contract?
No. GroundForce starts with a 3-month term, then goes month-to-month. You can cancel any time with 30 days' notice.

Ready to stop waiting on referrals?

Book a free 30-minute strategy call with Jason. You'll see where you stand on Google today and what GroundForce would change.

3-month start, then month-to-month · Cancel with 30 days' notice · $0 setup