Facebook & Instagram Ads

Stay in front of homeowners before they ever search

Google catches people who already have a problem. Facebook and Instagram put your trucks and your techs in front of local homeowners before the ants show up, so you're the name they remember when they do.

Book a Free Strategy Call See Google Ads & LSA

Google PartnerIndustry Specialists

Why Meta

Google catches demand. Meta builds it.

Search ads and Local Services Ads are great for the homeowner typing "exterminator near me" at 9pm. But most of your future customers aren't searching yet. They're scrolling.

Meta ads reach homeowners in the exact towns you service while they're on Facebook and Instagram. When the problem hits, your name is already familiar. That makes every other channel work harder.

How we run Google Ads & LSA

Target homeowners by town, zip code or radius around your routes
Show ads timed to what's active in your area this month
Retarget people who visited your site but didn't call
Collect leads with forms that drop straight into your CRM
Promote recurring pest plans, not just one-time treatments

Seasonal campaigns

Campaigns timed to pest season

Bugs run on a calendar. Your ads should too. We plan campaigns around what homeowners in your area are dealing with right now.

Mosquito season

Backyard barbecue season is mosquito season. We push yard treatment and monthly mosquito programs before the swarms peak.

Termite swarms

When swarmers show up on windowsills, homeowners panic. Ads for inspections run while the fear is fresh.

Rodent season

Cold weather drives mice and rats indoors. Fall campaigns push exclusion and rodent control before they settle in.

Pest plans

Year-round campaigns that sell quarterly or monthly service plans, the recurring revenue that keeps trucks full in the slow months.

What's included

Everything a campaign needs to book jobs

Retargeting

Most visitors leave your site without calling. We follow up with ads on Facebook and Instagram that bring them back when they're ready.

Lead forms to your CRM

Meta lead forms send name, phone and pest problem straight into your CRM so the follow-up text goes out right away.

See CRM & automation

Pest-plan offers

Clear offers built around your recurring plans. We write the offer with you so it fits how you price and sell.

Real trucks, real techs

Creative built from your actual trucks, uniforms and crew. Locals trust the company they see driving down their street.

Local targeting

Ads only run where your techs drive. No wasted spend on towns three counties away.

Monthly reporting

You see spend, leads and cost per lead in plain English every month. We report what happened, good or bad.

Creative

Real faces. Real trust.

You're asking a stranger to let your tech into their home, around their kids and their pets. Stock photos of a guy in a hazmat suit don't build that trust.

We build ads from photos and short videos of your own trucks and techs. If you don't have good ones yet, we'll tell you exactly what to shoot on your phone during a normal route day.

“PestPeak understands the pest control industry and, more importantly, how to turn a website into an actual lead-generating tool.”

Jeffrey DavisOwner, Nukingstreet Pest & Wildlife Control

How it works

From first call to first campaign

Step 1

Strategy call

We learn your services, towns, best-paying jobs and the time of year you need more work.

Step 2

Set up tracking

Meta pixel on your site, lead forms connected to your CRM, and call tracking so we know what each ad produced.

Step 3

Build the creative

Ad copy and visuals using your trucks, techs and offers, with a seasonal plan for the months ahead.

Step 4

Launch and adjust

We watch results and shift budget toward the ads and audiences that bring real leads, not just likes.

Monthly

Report

Spend, leads and what we're changing next month, in plain English.

What our clients say about us

Suzy Rayner

Valkyrie Pest Solutions

Michael Medina

Clearview Pest Control

Matthew Pasquale

Salty Dog Pest Control

FAQ

Questions owners ask us

Do Facebook ads work for pest control companies?

They work best as a way to stay in front of local homeowners before they need you, and to bring back people who visited your site. Pair them with Google Ads and LSA, which catch people already searching, and each channel helps the other.

How much should I spend on Meta ads?

It depends on your market, your season and how many jobs your crew can handle. We'll talk through a starting budget on your strategy call. Book a call for pricing.

Where do the leads go?

Meta lead forms connect to your CRM so every lead is in one place and gets an instant text back. See how that works on our CRM & automation page.

Do I need to provide photos or videos?

Real photos of your trucks and techs work best. If you don't have them, we'll give you a simple shot list you can knock out with a phone during a normal workday.

Should I start with Google or Meta?

Most pest companies should make sure search is covered first, because those people are ready to buy now. Meta is the next layer that grows demand. We'll tell you honestly which makes sense for you on the call.

Get in front of homeowners before your competitors do

Book a free 30-minute strategy call with Jason. We'll map out a seasonal Meta ads plan for your service area.

Book a Free Strategy Call See Client Results

3-month start, then month-to-month · Cancel with 30 days' notice